Colin and Hilary-Anne Christie establish
Christies Show Supplies (C.S.S) selling
large animal grooming products for horses,
cattle, and sheep from a shed at their home.
We introduce profressional pet grooming
products and become the first specialist
mail order pet grooming suppliers in Ireland
The beginning of Christies Direct!
We changed our name from Christies Show Supplies
and it was our first year attending the
Crufts Dog show exhibition in Birmingham.
Time for a move. We
venture on to new offices with a
17,000 sq ft warehouse and open a
retail showroom to sell grooming
products, pet food and accessories
We launch our own brand,
Groom Professional to be the one-stop shop
to meet all the needs of the modern groomer.
Wondercoat, Bright White Shampoo and
Original cologne are part of Groom
Professional from day 1 and are still
firm favourites today, leading the way for
the fastest growing grooming brand in Europe.
Our website gets an update and
we launch new social media sites
Facebook and Twitter (Today, our
site gets roughly 195,000
visits a month)
We launch Fast Dri, a product
designed to cut groomer's drying time in half,
which has become a salon essential for
groomers since (selling over 38,000 units).
We also held our first Groom Pro Exp
event in Stoneleigh Park!
It's the first time for Groom Pro Expo
to go to Ireland and we win
Employer of Choice at the Local Womens Awards
Our paw points get some love as we
introduce our Pawsh Perks Loyalty Programme which
introduces Pack Member, Pampered Pooch,
Top Dog and Pup star tiers. Emily Myatt
joins our Ambassador Hall of Fame as
Michael Shiels becomes this years
We adapt to an ever-changing market with the
launch of a new Groom Professional Fresh
range, the introduction of Kayla Harrison as
our brand ambassador and success at the
Direct Commerce Awards, picking
up the “Outstanding Agility in Response to
Covid” award. To thank our loyal customers,
we organise our first ever Pawsh Day event
and continue our expansion across Europe, launching
a fully translated site for our German-speaking customers.
We finally return to Crufts after a long two years and expand our popular Dezynadog brand with the new Aureus and Ember scissor ranges. On top of this, we celebrate our 30th year! With a host of new product launches and the return of events through 2022. Here’s to the next 30 years…