Brand Ambassador 2022
Stage One Closed

Thank-you so much to everyone for all the interest, we’re really excited by all the talent out there – our judges are going to have a really hard time! If you’ve applied, we’ll be in touch by the 29th January to let you know if you’ve been successful.

Stay tuned…

Can you cut it judge Colin

Colin Christie
CEO of Christies Direct

Can you cut it judge Colin

Colin Christie
CEO of Christies Direct

Colin has been a top player in the animal grooming industry for 30 years. He has not only grown his own company but also developed and created some of the world’s best-selling pet grooming ranges which have helped his customers’ businesses worldwide to flourish. Colin is looking for a product expert, someone with excellent product knowledge and a passion for Groom Professional.

Can you cut it judge Matt

Matt McCallum
Marketing Manager

Can you cut it judge Matt

Matt McCallum
Marketing Manager

Matt is the Christies Direct marketing lead, with over 10 years’ experience formulating multi-channel marketing initiatives to aid in business growth. He has extensive experience in branding, project management, and campaigns within the Retail and B2B sectors. Matt is looking for a Brand Ambassador who shines in all areas of content creation, and live performance - character and personality are key!

Can you cut it judge Kayla

Kayla Harrison
2021 Brand Ambassador

Can you cut it judge Kayla

Kayla Harrison
2021 Brand Ambassador

Kayla has now been grooming for over 10 years. She holds her OCN level 3 in grooming, has studied Pet First Aid and has almost finished her ICMG qualification. In the future, she hopes to complete her Level 4 teaching qualification and use her passion for grooming to inspire up-and-coming groomers in her own grooming school. Kayla specialises in poodles and schnauzers but is an expert at handling challenging dogs in the salon. She loves creative grooming, and her two standard poodles regularly model her talents. Kayla and her sister own two busy salons in Berkshire, 2 Left Paws, and she was recently featured on BBC One Pooch Perfect. Along with her well-earned reputation as a top-class groomer, she is also known for preparing and handling long-haired Brairds at Crufts. Kayla will be focused on our applicants’ technical skills, creativity, and innovation.

Terms and Conditions - General

*1 – Application for these roles is open to professional groomers of all levels who shop with Christies Direct

*2 – Due to the requirements of the roles, applicants must be 18 years or over.

*3 - Applicants don’t need to be based in the UK or Ireland but if you are based further away you must be able to show how you would manage the content creation (videos, images etc.)

*4 - Successful applicants must show willingness to travel to our Head Office in Northern Ireland when required.

*5 - Applicants should produce their content in English but if fluent in other languages please highlight this on your application form.

*6 - The closing date for Stage 1 applications is 21st January 2022 Shortlisted applicants will be informed by email and telephone no later than 29th January and will have until 11th February to complete the Stage 2 requirements.

*7 - Shortlisted applicants in Stage 2 of the process should avoid being photographed in Christies Direct and/or Groom Professional branding with alcohol, illegal drugs, religious items, and anything illegal or not fitting with the brand and company morals.

*8 - During the application process shortlist applicants in Stage 2 must not be seem promoting competing brands from other companies.

*9 - The winner will be notified by email and telephone on 25th February 2022.

*10 - Before accepting the position, the winners will be given the contract and full list of requirements for the roles. If they are unable to commit to the roles fully the position will be offered to other shortlisted applicants

*11 - During all appearances and content, the winners must promote Christies Direct brands, must wear their official Brand Ambassador uniform.

Terms and Conditions - Elite Brand Ambassador

*1 – will hold the title for 12 months from contract signing date, or until the agreement is terminated, after which point, they will enter our Brand Ambassador Hall of Fame.

*2 – will receive a full Groom Professional Kit plus additional products through the year for reviews and content.

*3 - must make themselves available to travel to events and shows to represent Christies Direct and our brands.

*4 - will be contracted to complete a certain amount of content per month and must meet deadlines supplied by the Christies Direct Team.

*5 - will have access to exclusive discounts during the contact period.

*6 - will be paid at a pre agreed rate for each activity related to the role including event attendance and content generation. This will be discussed with the successful applicant.

Terms and Conditions - Christies Direct Creator

*1 – will hold the title for 12 months from contract signing date or until the agreement is terminated.

*2 – will be contracted to complete a certain amount of content per month and must meet deadlines supplied by the Christies Direct Team.

*3 - will receive a full Groom Professional Kit plus additional products through the year for reviews and content.

*4 - may be asked to travel to events and shows to represent Christies Direct and our brands.

*5 - may be asked to complete content over and above what is contracted. This content will be paid at a pre agreed rate for each activity.

*6 - will have access to exclusive discounts during the contact period.

Terms and Conditions - Chief Product Reviewer

*1 – will hold the title for 12 months from contract signing date or until the agreement is terminated.

*2 – will regularly receive a products for review. These may be existing products or may be new releases.

*3 - will be contracted to review products with 30 days of accepting delivery to meet deadlines supplied by the Christies Direct Team.

*4 - may be asked to travel to events and shows to represent Christies Direct and our brands.

*5 - may be asked to complete content over and above what is contracted. This content will be paid at a pre agreed rate for each activity.

*6 - will have access to exclusive discounts during the contact period.